Netherlands Doesn’t Want You to Call It Holland Anymore
It is reportedly part of a plan to draw tourists to other parts of the country as some cities battle overtourism.
“It is a little strange to promote only a small part of the Netherlands abroad, that is, only Holland,” a spokesperson for the foreign ministry told the Spanish international news agency EFE.
Earlier this year, the government revealed a new logo for the country so it can be “recognized internationally,” according to a press release.
“The new style is the result of a strategy developed to more clearly show what the Netherlands has to offer to the world,” the release said.
Eric Wiebes, the country’s minister of economic affairs and climate policy, said in the press release that the Netherlands is the most competitive economy in Europe and the fourth most competitive in the world, citing statistics from the World Forum.
“It is important to convey to the world what we are good at,” Wiebes said.
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